About
One person. One name. One way of working.
Behind Chouchou is Anton “Mitch” Mityukov, a graphic designer and art director from the Sursee region.
Chouchou is not a company and not an agency. It is the signature under which he shows his own work: posters, typography, image and motion.
Anton “Mitch” Mityukov
Graphic designer · Art director · Sursee region
I have worked in design and visual communication for more than ten years. From 2022 to 2025 I was creative director at Holographisme, a creative studio in Geneva.
What interests me is the moment when individual decisions suddenly add up to a whole. When a typeface sits exactly right. When a movement carries the thought further. When an image looks the way it should feel.
For that, I first need to understand what it is about. Then the real work begins: exploring possibilities, leaving out what is unnecessary, testing decisions and developing a direction until it holds.
Chouchou is where I gather this work. For series that keep going, and for trials that don’t have an answer yet.
What I hold on to
(01)Structure first
A grid, an order, a clear framework. Only once it holds is it allowed to break.
(02)Leave things out
A design rarely gets better through what you add.
(03)Test it on the real format
A design has to hold up in print, in motion and in space – not just on screen.
(04)Stay open
The most interesting results often come from trials that end differently than planned.